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Most supermarket store brand products are provided by companies that sell to multiple supermarkets, changing only the labels.
In addition, some manufacturers create low-cost generic brand labels with only the name of the product ("Beer","Cola", etc.).
Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself.
Many IT and modern marketing companies outsource or use white-label companies and services to provide specialist services without having to invest in developing their own product.
In Southern California, City National Bank is the largest check processor in that half of the state, because in addition to checks issued by its own customers, CNB processes checks for the customers of more than 60 smaller Southern California banks.
Many software companies offer white label software to agencies or other customers, including the possibility to resell the software under the customer’s brand.
No matter what aspect of marketing your agency focuses on, paid advertising is the "top of the stack" that will greatly help local business clients acquire new customers and drive consumers to other pieces of the local business.
Taking advantage of the ever-expanding list of white-label business opportunities that exist in the digital marketing world can lead to huge gains for your agency, without "losing face" by openly outsourcing your products and offerings.Before records were to be released to the public, often before official artwork was designed and printed, promotional copies were sent out in a white sleeve to DJs to solicit radio and nightclub play, in an effort to build hype and gauge public interest by the record labels, ultimately to better estimate manufacturing quantities.This created a situation where certain respected or well-connected DJs would have exclusive copies of material, immediately increasing demand on certain big records.As digital advertising is generally a marketing service, the most common form of white-label opportunity in this realm is service fulfillment.Your business can partner with a white-label service provider to design, create, and maintain digital advertising campaigns for your business clients.