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SALT LAKE CITY — Utah's capital city is striving to strengthen its position as a significant player in the regional convention and trade show market by hosting one of the industry’s top trade shows for business development.
"It is incredibly important to have that headquarter hotel in place because other cities are doing it.
The function allows the city to highlight to important decision-makers what Salt Lake City offers as a meeting, convention and event destination, explained Visit Salt Lake President and CEO Scott Beck.
Additionally, each of the attendees has already been screened and expressed interest in potentially partnering with Salt Lake as a host city for their events, he said.
"It's really typical Utah fashion where we all come together to do this kind of (collaboration)." Beck noted that these kinds of events could serve to replace and surpass the business lost with the departure of the biannual Outdoor Retailer show.
"This is the evolution of Salt Lake where we've spent time and money to increase exposure," he said. We are moving forward." Attending meeting professionals represent thousands of annual meetings and billions of dollars in delegate spending and can help shape the future of the hospitality industry in Salt Lake City for years to come, he said.