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Bruch also found that a man’s desirability increased the more education he attained.For women, that benefit ended with an undergraduate degree — and postgraduate education, in fact, made them less desirable.

Homosexual study participants were also more likely to use the sites as a convenient way to communicate or as a distraction from everyday tasks.

The results suggested that people who scored high in terms of neurotic traits -- feeling anxious, depressed, moody or having low self-esteem -- were more likely to use the dating sites as a convenient companion, as a distraction or as a way to build an online identity that helped them "live out a fantasy" or escape some aspect of their offline lives.

Women and homosexuals tended to score more highly for neurotic traits in this study.

"I was kind of surprised that none of those findings was [statistically] significant, because you would think that people who were more outgoing would be willing to use more channels to communicate with people," said Clemens.

"But we reasoned that they would probably prefer interactions personally or face to face, instead of through mediated communication channels." The study participants included 584 students from a northeastern university who were nearly equally split between men and women and were mostly between the ages of 18 and 20.

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