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One day last fall, Kershaw was thinking about how he could contribute to the growing "on-demand" economy of Uber, Airbnb and online dating."I was stroking my beard and thinking there's got to be something that I can come up with," he says. The tagline came first: "Connecting those with beards to those who want to stroke beards." Kershaw says he was mostly joking when he posted a signup page on Facebook for the service, then yet to be developed.To his surprise, 70 people showed interest within a week.“He was performing and as soon as I saw him I couldn’t stop thinking about him,” the beauty told Tatler in 2013.They were engaged in 2010 and married in 2011, with daughter Dixie Pearl joining the family the next year.Around 4,000 people are active on the service each day, 47 percent of whom register as having beards.Kershaw says he gets some money from merchandise and donations, but that barely covers the cost of his morning coffee."Women every day deal with aspects of their appearance being highlighted or fetishized, but to have the shoe on the other foot is educational," he says.As articles have pointed out, Bristlr's popularity coincides with that of the lumbersexual, a term that a blogger for Gear Junkie has said he coined last November.
“I don’t think I’m the obvious choice,” he told Australia’s 60 Minutes. Just give me one date.’ ” The two tied the knot in 2010, and have two kids together — daughter Harlow and son Sparrow.
Now, however, beards have moved into the mainstream and are for the first time in more than a century equated with style and grooming, appearing in the pages of fashion magazines.
"From the mid-'90s there's been no turning back," Peterkin says.
The site also notes—or, publicly shames—users who send the exact same message to multiple people.
Users can also search for people by words in their profiles and set their geographic range for matches to as wide as "global."Indeed, many users tell they've been chatting up people far from home.