Online dating target market
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.
But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.
Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.
Wall Street thinks online dating could be the next hot sector, and the latest estimate sees the market growing to billion by 2020.