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The sooner they can reach their favorite channel, the greater the chances of you getting another sale.To make easy switching possible, make sure that there’s always an alternative route available.In this chapter, you will learn what is multi-channel marketing, how you can get your own multi-channel marketing strategy started and how different channels can work together.Multi-channel marketing is a marketing strategy based around the idea that customers are more likely to buy when they can use their favourite channel.IKEA is a great example of a company that keeps a very unified look in their marketing.No matter if it’s their website, their catalogs or their ads, you always can tell that it’s IKEA by the unique font, the art direction or the characteristic cardboard elements. If you know that very few of your customers would like to call you to order something, you can skip phone as a channel and focus on more lucrative alternatives.He’s helped customers in over 13 industries use the power of conversation to increase sales and improve customer service through expert UK and US based live chat outsourcing and consulting. Twitter Google Linked In When thinking about online sales and ecommerce, you probably get the picture of a website with a shopping cart and a bunch of products.
Multi-channel marketing allows you to get a bigger slice of the market.Jacob Firuta from Live Chat and Jonny Everett from The Chat Shop prepared this collection of tips, know-how and data you can use to supercharge your sales.The aim of this ebook is to help you tweak and optimize your website for sales as well as show you how to use live chat for ecommerce.You get to reach more customers on channels where they are the most likely to make a purchase.To get your very own multi-channel marketing strategy started, you should keep in mind that there are a few requirements and conditions you need to fulfill to make it a success.